Facebook burst onto the online scene in 2004 and for the first few years was primarily used by college students to connect. Since that time, though, the network has become the largest social network in the world, today registering more than 1.7 billion users worldwide. For many people, the line between the real world and the digital world, from a social standpoint, has become increasingly blurred.
The Social Media Landscape
While Facebook remains the 800-pound gorilla in the social media market, it’s certainly not the only social network. Instagram and Twitter are the next most popular, registering 500 million and 313 million active users, respectively. Others like Snapchat (200 million users), Pinterest (100 million), and LinkedIn (106 million) have more of a niche audience, but should not be ignored if they fit in your marketing strategy. There are plenty of reasons for you to allocate some of your budget to advertise on these networks.
Gone are the days when your only options for advertising were broad messages on broadcast television or radio that would reach a wide and general audience. While those ads are not necessarily bad, it’s impossible to target a specific audience beyond some broad demographics. In addition, the fragmented nature of our media consumption today makes it more difficult to reach the right people with these “traditional” media strategies.
Social media allows you to very specifically target the people you want to reach with your message, both geographically and by age, gender, and even interest area. This ensures that your message is getting to the people most likely to want more information about your product or service.
Not every company has an advertising budget to match industry giants like Apple or Coca-Cola. If other advertising is out of your budget, social advertising can provide a more affordable option. When you create a campaign you decide on a daily or monthly budget, and your ad will only be shown when it fits in your pre-determined budget—whether that is $20 a day or $2000. Plus with the ability to target a specific audience, you can ensure that the money you spend isn’t being spent reaching out to the wrong people.
Social advertising also offers the opportunity to get detailed reporting about exactly who is seeing your ad, when, and whether they are interacting (by doing things like clicking, sharing, re-tweeting, or commenting on it). You can even launch multiple ads to do some A/B testing and see which ones perform the best, then promote the high-performing ones.
A Social Boost
Because social media is, well, social, a well-designed ad campaign can get a boost from the users. When it’s done right, users who see your ad may share it, tag friends, comment on it, and engage with your ad in ways that help it spread to an even larger audience than the one you paid for. The term used for this type of advertising and reach is “organic”, and it can provide you with even more value for your paid ads.
If you’ve never advertised on social media before, you may be concerned about how to get started. The good news is that it’s easy to do, so call a social media marketing company today to launch affordable, targeted advertising to reach your audience online.