With over 750 visitors walking through the doors of the Kingsport Library on any given day, you might say this is the busiest place in downtown Kingsport.
However, when you add up the visitors who visit the library online – you’ll see quickly the modern library is more than just books.
That’s why the new Kingsport Library website developed by Kingsport’s digital media agency the Net360 serves more than just readers.
Creative Director, David Cate describes the new website as platform for all of the services the library offers in the modern era.
“When you look at all the ways the Kingsport Library serves the citizens of our community, it’s amazing.”
Cate continues, “Our original discovery sessions with the librarians revealed that librarians help people find jobs, get a driver’s license, seek financial aid and provide many important research services. There are events, special programs, ebooks, audio books, videos, DVDs – the list is long one.”
Our staff even found the library a great place for the fastest free wi-fi, wireless printing and open meeting spaces.
Working with Helen Whitaker and the Kingsport Library staff, The Net360 identified key user analytics from previous websites to track exactly what users wanted most. From there, we developed a new site map that grew from the measurements of more than a decade of user preferences.
Enlisting a Pinterest style interface for the home page, the new responsive website is a delightful mobile experience too with custom graphics updated by the library staff several times a week.
“There are so many online tools we offer our patrons, we needed a new website that was quite simply – easier to use,” said Helen Whitaker the Director of the Kingsport Library. “We have partnered with some of the best online tools on the Internet and we’ve got some exciting plans for the future and the website serves as a central starting point for everything we offer,” said Whitaker.
She continues, “With seamless integration to the Watauga Regional Library network, there are over 1 million books with three clicks. More important, there’s a website that all librarians create content on a regular basis.
The future is going to open doors for so much more with our new website. More blogs, more photos, events and we’re excited about a new program focused on summer reading and a 3-d Maker Studio coming later in the year.”
TheNet360 has more strategic marketing plans coming in the future to increase engagement and appreciation of the new library and we can’t wait to share the next phase as we roll these new programs out over the remainder of the year.