Why Content Writing is Vital in Digital Marketing

The broad goal of all digital marketing is reaching and influencing as many potential customers as possible, and our internet marketing solutions are second to none in this regard at TheNet360. We combine innovative marketing tactics with strong knowledge in the search engine optimization (SEO) field to bring your business the exposure it needs.

A big part of our services, but one that’s often glossed over by our competition? Content writing. SEO isn’t just a collection of keywords and links – it’s a full experience where every bit of content on the page matters. Let’s look at the ways good content writing adds to your brand and visibility.

Personal Connection

Connecting with the audience is the best way to turn clicks into conversions, and this is where content writing comes in. Potential customers need to find the information on your pages worthwhile and interesting, and better yet, they need to find solutions to meet their needs.

Content is the best way to quickly and smoothly show them, both consciously and subconsciously, that your products and services do that. Writing aimed directly at the right demographics can go a long way to conversion.

Engagement

It’s generally said that 80 percent of website content should focus on the audience and just 20 percent should focus on the products themselves. People have problems, and the thing they want above all else is solutions to those problems – your content tells them exactly how you’re going to provide that. It helps maintain consistency and create meaningful connections between customers and your services.

Tell a Story

Content is the perfect place for the more human side of sales and marketing. Links and keywords are often the best tactics for getting clicks to your site, but retaining those clicks and turning them into sales is a process influenced by emotional reaction and engagement – the type that comes through well-written content.

The more engaged a customer is with the story behind your products or services, the more subconsciously likely they are to take the next step.

Listen and Respond

People look for goods and services online in part because of the versatility and interactivity. No one wants to look at a products page stuffed full of meaningless descriptions and nothing else; people want answers to their questions and solutions to their problems. This doesn’t mean you have to set up a chat feature or something similar – rather it just means that content aimed at proactively answering as many customer questions as possible is the name of the game.

Want to learn more about this or any other element of our digital marketing solutions? Contact the experts at TheNet360 today.